Does Your Brick and Mortar Business Have a Squeeze Page?

I happen to know several traditional brick and mortar business owners. Some are highly successful. However, the one common area all seem to have major challenges is creating their online presence. After all, what a faster way to grow your business than via internet.

So, the question then becomes, how do I grow my business on the internet? The very first step is gathering information for potential customers. What is the most valuable piece of information in internet marketing? You guessed it, the email address.

The Most Important Metrics for Internet Businesses

In the internet economy - be it a web 2.0 Or the App industry, one of the most important metrics determining a firm's value is: "Customer Lifetime Value" (CLV). CLV is the value generated by a customer while using the app (or website) that is in turn captured by the website or the app. Another metric of importance is the customer acquisition cost (CAC). CAC is the cost of acquiring a customer through either advertisements, referals or through regular sales cycle.

One of the ways to calculate the CLV is as follows: (A more detailed definition and formula for the same is given here.)

To the Nine to Fiver Who Wants to Start an Online Business

Are you tired of spending endless hours working for someone else on a job you hate? I used to work hard also. The 12-hour shifts. The 7-day weeks. But I didn't start making big money until I started my own online business. And it didn't take much.

Many people that hate their jobs spend hours, surfing the Internet, looking for a particular get rich quick, money making, opportunity, which only ends up being a scam or false advertisement. If this sounds like you, you are one of the many people who would benefit from creating your own mini site to start your own online business. These are websites that only contain 1-5 pages. They are basically small web sites. The main purpose of mini sites is to make money. You can do this by focusing on a very narrow niche and try to rank for solely one keyword in a search engine. Creating a mini site can be broken down into these steps: